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In this age of quick information access because of the Internet, I have been seeing more and more designers use images from the web for their brochure printing. While this is a splendid move in part of the designer because it helps keeps costs low (no more photographer needed) you should know that it is actually a bad move for brochure printing altogether. So if you plan on printing color brochures for your own business or project, you should tell your designer to use original high quality images from original sources. Why you ask? Well let me give you the three big reasons why you should always demand high quality images for brochures.

1. Image quality determines brochure quality.

First, the simple fact is that the image quality will affect the brochure quality. You may think you can rely on the text alone as being the most important feature of the color brochure. However, those brochure images form part of the brochure appeal and of course it affects the overall reaction or perception of readers. The better those images are, the more people will think it looks professional and worth reading. The worse the images look, the less likely people will read it.

So if you really want a positive reaction from your brochures, use the high quality images that will give it due justice. As long as your brochures have nice pictures like those, the overall quality of it will be good even if the text seems bad.

2. Image communication is faster than written text.

Secondly, a big reason why your brochure images should always be good and high quality is because of message delivery. As you may have heard, “an image paints a thousand words”. One image can really communicate a great deal of information and feeling to people in a faster way. If your images look blurry or bad, this will not happen to your brochures. People would not be moved by your images. They might even be confused as to what it really is.

By using high resolution images in your color brochures that look crisp and clear however, more people will be able to understand your message. It is subtle but the message will be relayed all the more quicker because of it, amounting to a more successful information campaign using color brochures.

3. It is easy to get high resolution pictures today.

Finally, one big reason about using high resolution pictures is that they are now easy to get. By just buying or even just borrowing your own digital camera or scanner, you can easily digitize any image you want in high quality. There is absolutely no excuse for you not to use high resolution images if getting the tools is that easy.

So even if you are a designer or a project lead for brochure printing, you should always demand high resolution images. Do not send off that color brochure to the printers without using those high quality images in the draft. Your color brochures will look better and more appealing when you do.

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